SEO Expert
I like learning about Google. I’ve been obsessively learning and sharing everything I can about how Search works since 2008. Shortly after the Penguin algorithmic filter launched in 2012, I left my career as a veterinarian to work full time in helping business owners understand how to be on the right side of Google algorithm updates.
What a wild career it has been! I’ve spoken to thousands in Brazil, Brighton, and the USA. I was invited to Google I/O where Jeff Dean the head of AI at Google randomly sat next to me and we had lunch together talking about the machine learning systems that rank results today as well as how similar they are to our own brains.
I write a regular newsletter and podcast to continue to share about Search. It’s all changing thanks to AI! We have so much to learn!
The history of digital transformation is often written by the victors, a phenomenon behavioral economists refer to as survivorship bias. Executive leadership teams frequently study the success of industry titans,
In the current legal cannabis landscape, competitors are locked in a classic Nash Equilibrium. Every retailer in the Peterborough corridor is pursuing the same high-frequency consumer using nearly identical digital
The current state of human capital management in the arts and entertainment sectors mirrors the unsettling euphoria of the 2008 financial crisis. Just as subprime mortgages were bundled into AAA-rated
The global energy sector currently faces a defining paradox: the “intermittency problem” of renewable power. We have mastered the capture of solar and wind energy, yet we lack the industrial-scale
The current landscape of digital product development is suffering from a crisis of superficiality. Executives often mistake a functioning interface for a viable business asset, leading to catastrophic technical debt.
Scalability is perhaps the most overused and misunderstood term in the modern corporate lexicon. It is frequently deployed as a hollow strategic placeholder by organizations that lack a concrete operational
The contemporary digital economy is undergoing a fundamental transition from speculative aesthetics to verified utility. This shift is most visible in the maturation of the NFT landscape, where the initial
A pervasive myth continues to circulate through modern C-suites: the belief that digital transformation is a finite project with a clear “completion” date. Enterprise leaders often view software development as
The contemporary carbon credit market operates on a fundamental flaw that mirrors the greatest weakness in modern enterprise technology management: the illusion of offsetting risk rather than eliminating it. In
The term “disruption” has become the safety blanket of the uninspired, a hollow strategic placeholder used to mask a lack of fundamental process. In the modern advertising landscape, disruption is
