SEO Expert
I like learning about Google. I’ve been obsessively learning and sharing everything I can about how Search works since 2008. Shortly after the Penguin algorithmic filter launched in 2012, I left my career as a veterinarian to work full time in helping business owners understand how to be on the right side of Google algorithm updates.
What a wild career it has been! I’ve spoken to thousands in Brazil, Brighton, and the USA. I was invited to Google I/O where Jeff Dean the head of AI at Google randomly sat next to me and we had lunch together talking about the machine learning systems that rank results today as well as how similar they are to our own brains.
I write a regular newsletter and podcast to continue to share about Search. It’s all changing thanks to AI! We have so much to learn!
October 25, 2019, marked the definitive end of the legacy digital era. On this day, Google’s integration of BERT (Bidirectional Encoder Representations from Transformers) fundamentally altered the chemistry of search.
The moment we realize that ‘curing’ a disease also means ‘editing’ the human future, the weight of responsibility shifts from clinical to existential. In the landscape of technical architecture, the
The transition of a midmarket enterprise from a regional contender to a global authority mirrors the Ruy Lopez opening in high-stakes chess. Every move is calculated to control the center
The modern software landscape mirrors the Ruy Lopez opening in high-stakes chess: every initial movement is a calculated gambit to control the center. In the digital economy, this “center” is
(Collaborative Architecture + Iterative Feedback) ^ Strategic Engineering = Sustained Psychological Ownership In the evolving landscape of global commerce, the value of a digital product is no longer dictated solely
The global enterprise landscape is currently navigating a silent crisis of information perishability. In the race to monetize engagement, decision-makers are overlooking a massive, unserved market segment: the mid-tier commercial
The modern financial landscape is governed by a counter-intuitive economic paradox: the more a banking institution prioritizes absolute stability through legacy preservation, the more fragile it becomes in the face
Most executive leaders operating within the B2B SaaS ecosystem operate under a dangerous delusion. They believe that culture is an organic byproduct of hiring “good people” and that strategic alignment
The traditional banking paradigm relied on the physical weight of marble columns and the hushed silence of oak-paneled offices to signal stability. This “Old Guard” architecture was a physical manifestation
In the old-growth forests surrounding Nanaimo, the Douglas fir does not grow in isolation. It relies on a subterranean fungal network known as the mycelium to exchange nutrients and information.
