I like learning about Google. I’ve been obsessively learning and sharing everything I can about how Search works since 2008. Shortly after the Penguin algorithmic filter launched in 2012, I left my career as a veterinarian to work full time in helping business owners understand how to be on the right side of Google algorithm updates.

What a wild career it has been! I’ve spoken to thousands in Brazil, Brighton, and the USA. I was invited to Google I/O where Jeff Dean the head of AI at Google randomly sat next to me and we had lunch together talking about the machine learning systems that rank results today as well as how similar they are to our own brains.

I write a regular newsletter and podcast to continue to share about Search. It’s all changing thanks to AI! We have so much to learn!